Shannon Speaks: The 518 Movement – A Community’s Reaction to a Tragedy

“It started with the tweet, #TebowCallMatt….in less than two hours, people all across the country were tweeting it. The hashtag reached the 3rd most tweeted topic in the world.

via Shannon Speaks: The 518 Movement – A Community’s Reaction to a Tragedy.

 

This story is truly empowering. One of my best friends at Cornell went to Shenendehowa High School and knew of the victims of this tragedy. As Shannon said, our generation used social media to unite and rally for a cause. May the victims rest in peace and may those who have heard of the tragedy never stop tweeting, and never forget the horrors of drinking and driving.

I pledged to never drink and drive. The question is, have you?

Advertisements

Summer 2012 Social Media Strategy

Today marked my last day interning at Laffey Fine Homes. I head back up to Cornell in 6 days! Time flies. But I already had my nostalgic post, so this time I’m here to share a project I worked on at Laffey.

It was an idea that my boss came up with–something both beneficial for both the company and myself. Not only does it help with building my portfolio, but it will also help my boss explain the value of Social Media to managers and high execs at Laffey, in addition to serving as a guide for future interns. While a lot of what I strategized may seem to be common sense to a social media connoisseur, some tips and tricks excited a lot of the company’s executive office. They held a meeting today to discuss it! If you’d like to see it for yourself, I uploaded it here: Laffey Fine Homes Social Media Strategy. I’d love some feedback!

Hosting a Launch Party

It’s been a very busy week at Collective Media Group! Tomorrow night, July 26th, we’re hosting our launch party at WIP (Work in Progress), a nightclub in the South Village. The event will be a co-launch party for Collective  and Courtesan Studio, a Swavarski Element encrusted jeweler that also happens to be one of our clients.

The flier for our Launch Party this Thursday!

While free to attend, our launch party encourages donations to The National Multiple Sclerosis Society. The MS Society is held closely in our hearts, as a member of the Collective team was diagnosed with MS just one year ago. In preparation of the event and it’s impact on MS, we have launched a trending topic for tomorrow’s guests. Be on the lookout for all Tweets with the hashtag: #Launch4MS 

 

As for my role in all of this, not only will all the interns be there 2.5 hours early to help set up and ensure things run smoothly, but I’ll also be standing outside of WIP greeting guests with one of the other interns and managing the guest list. I guess you could call me a bouncer for the night, though I hope I won’t look as tough. I’m really excited for the role! Over 300 people are expected to attend & I’ll get to see every single one of them as they enter our event…including BRAVO’s own Lori Zaslow. She is a both a good friend of my bosses and a client of ours. We help promote her new show Love Broker– which aired last night at 10 pm on Bravo! Love Broker is about looking for love in New York City with Lori’s help. She’s been a professional matchmaker for over 12 years!

The advertisement for one of our clients, Lori Zaslow, and her new show LoveBroker (airs Tuesdays at 10 pm/9 pm Central on Bravo TV)

But getting back on topic..I’ve noticed two things above all when it comes to event planning.

The First: It’s a lot of work! We need to find donors who will help offset the cost of the venue, in addition to finding food donations, a licensed liquor vendor, a DJ, dessert donors and graphic designers. Someone has to make an event flyer, Facebook page, guest list (which needs to be updated multiple times a day), and a lot more! We need to hire a printing company (luckily we know a good one) to print out fliers on high resolution paper and create the event’s Step-And-Repeat Wall that’ll be featured in all the professional photography, and oh yeah, we need to hire a photographer! With the entire Collective Media team on board with helping for the event (we even have an intern who’s “Designated Tweeter/Instagrammer/Mobile Upload-er to Facebook” for the night…#Launch4MS!) we have accomplished a lot of the above in such a short amount of time.

The Second: It all comes together as long as you really work hard. Cheesy? A little. But true? Absolutely! My bosses had originally planned on the event being later in the year (thank goodness it was pushed forward so the interns can go!) but with a sudden turn of events (including our partnership with Courtesan)  the party was planned in less than two weeks! 

Here’s a link to the Facebook Event!

https://www.facebook.com/events/339025152845982/

Can’t wait to post again with pictures & a rundown of how the event went!

Until Nexttime,

Olivia

Downtime at your Internship?

Although there’s always something to do at work, I know that sometimes after finishing a project (especially if it’s done faster than my bosses anticipated) I’m left with a bit of free time.

In those instances, here’s a few ideas that I’ve come up with to occupy your time effectively (inspired by Intern Queen’s article on the same topic, which I’ll include at the end of this post).

1) Browse the web: Depending on the specifics of your internship, websites may vary..but I know that as a current Social Media/Digital Marketing Intern I constantly scan http://www.Mashable.com. It’s the social media guru’s version of the New York Times. Speaking of the NYT, you might want to check up on that as well..it’s always good knowing what’s going on in the world. For PR, http://www.prdaily.com is a great start.

-Checking up on PR Firms’ Twitter accounts is always great too. They feature daily tips, inspirational quotes, useful articles and more. Plus, sometimes you’ll even find a good new website to browse!

2) Blog, blog blog!  As I’m doing right now..hehehe. It’s always great to record some of the day’s highlights, as well as the downfalls. Writing things down will help get your mental hamster ball rolling. What did you absolutely love about the day? What cool new things did you learn? Find any great photos or info graphics? Share them! Answering these questions and more are a great way to keep track of your summer internship’s highlights..as well as some of the things you didn’t like much. But that’s okay too, because the negatives can always be improved upon!

3) Ask for more work: It’s not pushy, nor is it annoying (unless, of course, your boss is in the middle of an important phone call). They love to see interns taking initiative, and the more you can get done, the better!

4) Keep Up With Social Media: Depending on whether or not your internship allows you access to the company’s Facebook, Pinterest, Twitter pages and etcetera, you may or may not be able to do this step effectively. I get the passwords for Collective Media and Laffey Fine Homes’ accounts..plus a few of our clients. When I have downtime I pin relevant things to their pinboards, find great articles to post on Facebook, and come up with new Tweets (and reply to people who’ve tweeted at us! Plus it’s always great to thank new followers & always follow back!).

Of course these are just a few of the ideas to spice up your downtime. Intern Queen has come up with her own tips for making the most out of your internship experience. Check out her ideas–the very inspiration for this post– and feel free to add a few ideas of your own to the comment box below!

Intern Queen’s Article: 3-ways-spend-down-time-your-internship

Thanks for reading..now get back to work 🙂

–Olivia

The Importance of Reconnecting

I’ve always been a firm believer of sending out those “Hey, remember me?” messages..no matter how awkward it may seem at first. And of course, you’ll have to be a little more creative than that if you’re trying to get any sort of message across.

Earlier today as I was scrolling through Twitter pages for PR Firms/Agencies to follow (and potentially places to apply for internships next summer..always thinking ahead!)…I came across a greek name that sounded so familiar. A name, much like my last name, that’s both hard to remember and hard to forget. And above all, hard to spell.

So I clicked on this Greek girl’s account and assumed that with over 5,000 followers, it belonged to just another PR Firm I’d heard of way back when. Maybe someone from my high school years above me had an internship there or something. And maybe the Twitter page went by the name of the CEO, rather than X Agency, Y Communications LLC, or Z Public Relations.

Well, the first thing I did was read her bio…still no light bulb had gone off. Once I reached the end of her terse information section I clicked the link to her webpage (MSM Public Relations) and read her “About” section. Within the first 15 seconds I had my aha moment…I shadowed this girl, Margo, when I was just a freshman in high school.

At the time, Margo wasn’t much older than I am. This was probably her first job after college. I was lucky enough to be close family friends with one of her bosses, Jacqueline Precious. She worked as the Merchandise Director at SoHo Fashion. Margo was SoHo Fashion’s publicist..which meant that she was in charge of maintaining positive PR. I remember her calling several magazines to feature SoHo’s products, in addition to contacting celebrities’ personal stylists (Vividly remember her speaking to Rihanna’s) asking them to “do lunch” so they can discuss Celeb X wearing SoHo outerwear Y in Z magazine.

Watching Margo work gave me my first exposure to PR, and I knew right then and there that I’d like to do something similar some day. Now she founded her own Public Relations Firm and is a producer for the Wendy Williams Show. Branching out to telecomm shows how versatile the industry is.

So about half an hour ago I decided to send Margo an email. While the natural progression of this post would probably lead me to saying something like “Reconnecting is so great..now she offered me an internship!” the truth is she hasn’t responded yet. I’m too impatient to wait for that…

But even so, I’ve rekindled a useful connection. I can ask her if they’re hiring for next summer later on this year or do an externship over Winter Break. She can get me in contact with other important people in the industry. It’s basically all about building connections. Reconnecting = another form of Networking.

On another note, I also reconnected with another old friend today–in the spirit of stumbling upon Margo’s new company.  At my younger sister’s graduation I ran into the elderly woman who lived next-door to my childhood home. Her granddaughter was in my sister’s class. Seeing her reminded me of another granddaughter of hers, who’s my age. When Kacie used to visit her grandma, she really came over to my house to play, up until about 3rd grade. So I found this girl on Facebook, crafted a message that would remind her of who I am in as minimally creepy of a way possible, and realized she’s a sister of the same sorority as I am, TriDelta. Funny coincidence!

Moral of the story: never be afraid to reach out to someone from the past, no matter how long ago it may feel. The worst thing that can happen is that they don’t remember you (but who would actually admit that?). At least you tried!

xox

Building Clientele and a Following

In terms of Social Media, it’s great to have posts on Facebook and Twitter that are simply fun and informative, without the ulterior motive of selling your product to a fan or follower. For Laffey Fine Homes I often put links to great restaurants on Long Island, fun things to do for the weekend (whether it be a concert or a place to bring the kids) and unique elements of the home like this one waterfall shower I found. I think my favorite topic of all is Fantasy Fridays, a theme I came up with, where I post gorgeous images of assorted travel destinations around the world.

But while all this is great and will start building up a stream of followers, sometimes, it IS important to market your product or idea…but tastefully. So, while on Sundays when I do often post a couple of our open houses, I try to keep things interesting during the rest of the week when posting one of Laffey’s listings. I’ll put a picture of the country-style kitchen or the pond in the backyard, an aerial shot of the property or a photo that accentuates the architectural elements of the home…anything that’ll catch a viewer’s eye. Photos are most important to include in all posts, because if someone’s attention is caught infinitesimally thanks to a great picture, then they’ll be more inclined to reading the post.

Fantasy Fridays: Bora Bora. This was one of our most famous posts on Laffey’s Facebook Fan Page. A picture really does speak volumes!

The easiest way to market your products is via another name with a bigger social media presence. Laffey Fine Homes has a property that was once the home of former NY Met, Carlos Beltran. I tweeted at AOL Real Estate–an account with over 1,000 followers–and they responded. My tweet was casual..something along the lines of “We love your listings! Check out one of our favorites,” with a link attached. Hopefully if they feature the listing on their Twitter, we’ll gain more followers with their help.

Waterfall Style Shower: another popular post for Laffey Fine Homes. A simple image speaks more than my words could to describe this cool feature.

Now, onto my assignment for Collective Media Group today. The goal is building clientele, rather than followers and in a city as grandiose as Manhattan, there’s two great ways of doing so:

1) Take advantage of Networking. At the office you can network with people in the elevator..those companies a floor above or below you–maybe even the other ones that share your floor–can make for a great client, and a conveniently close one at that.

2) Utilize the Web. Obviously both of these points apply to building clients in any part of the country or world, but NYC is great because a lot of the small, start-up businesses find it difficult to make a name for themselves in such a big city, so they look the the internet for help.

I’ll be utilizing the web today as I weave through Gilt City and GroupOn looking for the companies with the best deals. Then, I check out their website and Facebook Fan Page to see how active they are in Social Media and find contact information so my bosses can reach out to them personally. The worst thing that can happen is a rejection, but my philosophy is that being rejected is better than not being rejected or accepted. In other words, trying always surpasses inactivity–especially in this world.

Well, I better get to work. That’s it for now! Please feel free to like this post or follow me if you enjoy my blog..I follow back!

Thanks,

Olivia

 

For your reference:

Laffey Fine Homes Facebook Page: https://www.facebook.com/laffeyfinehomes

Collective Media Facebook Page: https://www.facebook.com/CollectiveMedia

What’s On Your Mind…tell us, really.

Do you know what would make the Twitterverse a lot more fun?  If celebrities actually used their accounts!  Social Media news website, Mashable, reported on 7 celebrities who they believe could truly help this cause.

Beyonce’s account has over 4.5 million followers, but she’s only tweeted once. Must’ve been a really riveting message!  I know for sure we at CMG would LOVE to see more from her!

Funny man Adam Sandler doesn’t boast the same number of followers, but we’ll give him some time though; his anonymous publicist tweeted twice that Sandler is not yet active on the account.

J.K. Rowling actually warned her followers about her eminent inactivity: “This is the real me, but you won’t hear from me often I’m afraid, as pen and paper are my priority at the moment.” Luckily for her 1.2 million followers she has a whopping 13 tweets, which is much more than her other inactive A-List celebrity friends.

Naturally, we wouldn’t expect the creator of social media rival, Facebook, Mark Zuckerberg, to be an avid tweeter. However, we wish he would make more of an effort on the site. Atleast  he did change his twit pic. Seems like Zuckerberg is more of an observer on Twitter; following over 800 people must mean he’s intrigued by some trending topics.

Also on Mashable’s list are actress Emma Stone, NBC News anchor Brian Williams (nothing newsworthy to report?) and Apple Senior Vice President, Scott Forstall.  The irony doesn’t escape us on that last one…guess he didn’t download his own iPhone app!

So unless we can magically convince these famous folks to start tweeting, our next best option is to look before we leap. Next time we see those verified accounts pop up on “Who to Follow,” it seems like a great idea to click on their page first to ensure we’ll be getting updated tweets. If you’re interested in reading Mashable’s write up that inspired this blog, here’s the link: http://on.mash.to/MRzQK6

Happy Tweeting!

[See my original blog post published on Collective Media Group’s website here: http://bit.ly/MSmkDf ]