Internship 101

It’s that time of year again…..the internship hunt begins!

I’ve decided to share some tips on where I look for positions that catch my eye. My utmost favorite source (aside from personal networking) is Cornell’s own Job Search website (“CCNet” which is run through Experience.com). However, even after I’ve applied to whatever interests me on there..that’s not the end of the search!

Here’s some other useful places I look:

http://www.urbanintern.com  —lots in NYC!

http://www.internmatch.com —similar to above

http://www.craigslist.com –the personals are great once you weed through potential “fakes” or old posts. All results are local, and sometimes you can find positions on here that would be hard to search for on other sites (i.e. a PR Firm in Sag Harbor)

http://www.Twitter.com —yep! A lot of employers will tweet when they’re looking to hire. They often will hashtag “#internship” or #summerintern”…I’ve also found accounts dedicated to posting listings. I follow an account that posts Marketing/PR Jobs on Twitter. The issue with this is that it takes a bit of screening (through positions on the other side of the country and ones that require a lot of prior experience) but I’m sure there are even Twitter accounts for interns specifically. Browse and you shall find!

Even just perusing the web for companies you’re interested in working for is usually pretty helpful. That’s how I found out about a leadership conference at Unilever. They’re not looking for interns specifically, but you never know who you may meet at the conference! Look up the contact lists, send out emails..ask if they have any positions. Sometimes they do answer!

Best of luck on your search. Happy Holidays everyone!

Goodbye Fall Semester!

Though finals officially finished on Friday, and I’ve been home for 3 days, our grades came out today and I was very pleased with the results. I’ve always been one to say that GPA isn’t everything (which I do still believe), but it’s always nice to surpass any standards you set for yourself. This was my best semester at Cornell thus far. I thought about a Tweet—too arrogant. Thought about telling my friends, but for the ones who struggled this semester, that’d just be rude to rub in. So why not blog about it? For once, I earned straight A’s and had a GPA of 3.87! Definitely must’ve been a miracle. Or a mistake. Haha, no, in all seriousness, I attribute this semester’s success to a few things:

1) Enjoying all my classes. I took 3 comm classes and marketing, all of which interest me. In addition to strategically taking my required science elective pass/fail. (It’s not that I worked less at the class, it just made it that much less stressful for me to do well. But it was still a struggle nonetheless)

2) Learning time management. This semester I think I had it down to a science. Between research in the lab, studying for classes and extracurriculars, I learned how to allot my time pretty effectively. Instead of coming back to my sorority house around 2:30 when classes finished, I would go straight to the library until dinner time. No distractions = effective use of my time.

3) Still making time to have fun. Sometimes, I think that people forget extracurriculars aren’t simply “extra.” They should be things that you love doing. Things that teach you more about the world in a way that classes won’t. Things like writing for the magazine, or networking with other girls who want to enter the business world (btw that’s SWIB I’m talking about and they held a really useful resume critique one day). Things like going to Chipotle with the other girls in your sorority or going out on a Thursday night because you finished that term paper.

& 4)…last but not least… Being able to pat yourself on the back. I’ve always treaded on the side of modesty. No one likes a bragger. But lately I’ve realized that good things should be rewarded. Or at least recognized. I think creating this blog helped me see that I’ve been accomplishing so much at Cornell. I’ve done so many things here and taken advantage of this institution in ways that may not have been possible at a small university, or if I didn’t have that drive. So while I kid around about my GPA being a “mistake” it really is something I worked hard for. And you can too!

If I don’t write again soon, happy holidays to all. Here’s one of my favorite quotes to sum up this post:

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Learn More About LinkedIn

Inspired by another Mashable article I read this morning, this post exposes some features about LinkedIn that you may not have known about. In addition, I’ll offer some tips on how to improve your existing profile and optimize your use of the networking site effectively.

1- LinkedIn is great for conducting a job search. Of course Craigslist is still an option, or in the case of an internship, websites like InternSushi and InternQueen are also great resources for beginning a search. As for me specifically, Cornell offers a job connection website as well–filled with exclusive opportunities for it’s students. All this being said, LinkedIn is another great job search engine to add to your list. Whether you get scouted by a Headhunter,  reconnect with an old classmate or utilize the Jobs section of the site specifically, opportunities are endless.

2-LinkedIn statistics are your friend.  Network Statistics are relevant to your specific professional connections and help you find out which industries most of your friends, colleagues and classmates are in, as well as which geographic areas they represent the most.

3- Take the Skills and Expertise section of your profile seriously. While on a paper resume it’s sensical to leave out the obvious “skills” such as Microsoft Office (Who doesn’t know how to use that these days?), on LinkedIn it’s helpful to include skills as simple as “creative writing” and “public speaking.” These skills are labeled as clickable links (think hashtags on Twitter) so employers looking for particular criteria can search for people who list the skills they desire in their staff. Another reason I personally enjoy the Skills & Expertise feature is because the “More” tab of LinkedIn offers a global skills database. Not only can I see what other skills are comparable to the ones I have listed on my page (This is great for getting more ideas. I may not have thought of something I did as a “skill” but an employer does!) but it also displays a percentage next to every skill. Green stats = good stats. This means that your area(s) of expertise are becoming more & more important, as well as raising the bar in terms of competition. For example, “Hootsuite” is growing by 81% at present. It’s the 84th highest growing skill on the site, and clicking on the skill specifically offers several options. #1) I can see related skills and their comparable growth (maybe the competitors- i.e. TweetDeck- fare better) #2) I can find and join groups of other professionals with this skill #3) I can find Related Areas (In this case, Hootsuite is a web-exclusive, working wonders across the globe. But for something more specific like Computer Graphics, Silicone Valley pops up as the top location for this expertise.)

4-You can, and should, customize your newsfeed.  While it’s great to see what current connections are up to, the “LinkedIn Today” feature lets you tailor your newsfeed to what interests you specifically. Interested in PR and Online Media? Then, follow those industries! The top stories will be featured on your news stream. You can also opt in to the email service, so instead of logging on, these updates can come straight to your email.

5- Try out LinkedIn LabsI personally had no idea what this was until reading Mashable’s article this morning. It appears to be a separate website from LinkedIn, and these labs require your permission before accessing your LinkedIn information. However, as long as you choose to approve specific apps, they can be quite informative and entertaining. Apps include everything from a Resume Builder to WordCloud and a search bar for Google Chrome. Here’s two graphics from my experience with LinkedIn Labs. The first, a timeline of my friends & experiences (that doesn’t quite look the same as a still image) and the latter, a web of my network connections.

The different colors represent different parts of my life (High School, working as a camp counselor, interning, college, etc) and the scattered people who pop up show when we connected on LinkedIn. Pretty cool, huh?

This web shows my network in terms of whose connected to whom. The blue dots represent Cornell, and of course, that’s where most of my current connections are from.

PR: More than party planning and celebrity gawking!

NYC PR Girls, a blog I frequently peruse, has published this list to answer the age old question, “So what do PR girls do?”

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These 10 bullet points are only half of what Public Relations is all about, but this list alone explains volumes about a PR Career. Some of the highlights include:

-Monitoring Media (As a current Social Media Intern, I can attest to the amount of time I spend on Facebook/Twitter/Pinterest/Instagram…all things social and I’m there!)

-Brainstorming Creative Ways to get Client X Coverage (This is another great point…any communications related field needs a creative mind to be on her toes to come up with the most innovative way to spread her company or client’s message.)

-Maintain Relationships With Media (Maintaining relationships is important for all industries, but particularly so in PR. Networking is a huge part of the field..you never know who you may meet that can get you press coverage where you wouldn’t believe, connections to a new client or invitations to exclusive events. So make sure you maintain those close contacts– and even start to build those acquaintance relationships. Were you featured in a particular media outlet’s publication a few years ago? Reach out! It can certainly happen again if you’re willing to try.)

Thanks again to NYC PR Girls–an inspirational site for us all! Read the full list here:

http://nycprgirls.com/what-do-pr-girls-do