Semester Switch: Different Blog

Hi Everyone!

Sorry I haven’t been blogging much. As it turns out, I’m enrolled in a course this semester that involves a lot of blogging. In Comm 3200: New Media and Society we report on the latest technological trends, new gadgets/gizmos, user generated content, social media, information laborers…a wide array of topics. Blogging has made the class even more interesting; with hundreds of students, I can read others’ responses to our weekly prompt, or I can also comment on their posts and start a newdiscussion. Here’s the link to my class blog for anyone who’s interested in reading: New Media, New Society. For the time being, that’ll be where I do most blogging.

Thoughts on “The Third Screen – What is it and how to use to your marketing advantage?”

Clever terminology for the cell phone, and appropriately so. In fact, I read this on my iPhone’s wordpress app and am now replying from my 3rd screen as well on the drive up to school!

Make sure to turn on any mobile optimization options your website may have because you’d be surprised by how many users stem from the smart phone world! (For Laffey Fine Homes I believe 35% of hits last week were from mobile devices)

Great read!

Bennett About Marketing

Its original name was “the cell phone”.  Today it’s referred to as “the third screen” and its changing the delivery of marketing and sales messages and that is great news for us marketers.

That “third screen” (#1 is your TV screen and #2 is your computer screen) will reach your consumer anytime and anywhere and it’s in the briefcases and pockets of your customers right now.

I recently attended the largest and most prestigious book industry event in the country, BookExpo America and new this year was a partner trade show called BlogWorld.  If ever two worlds were colliding it is print and online – in this case they were embracing the differences and coming up with 1 + 1 = 3.

Thousands of authors, publishers and publicists mingled with bloggers (are you aware there are more than 75 million blogging sites?), podcasters, social media, new media and…

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