Thoughts on “The Third Screen – What is it and how to use to your marketing advantage?”

Clever terminology for the cell phone, and appropriately so. In fact, I read this on my iPhone’s wordpress app and am now replying from my 3rd screen as well on the drive up to school!

Make sure to turn on any mobile optimization options your website may have because you’d be surprised by how many users stem from the smart phone world! (For Laffey Fine Homes I believe 35% of hits last week were from mobile devices)

Great read!

Bennett About Marketing

Its original name was “the cell phone”.  Today it’s referred to as “the third screen” and its changing the delivery of marketing and sales messages and that is great news for us marketers.

That “third screen” (#1 is your TV screen and #2 is your computer screen) will reach your consumer anytime and anywhere and it’s in the briefcases and pockets of your customers right now.

I recently attended the largest and most prestigious book industry event in the country, BookExpo America and new this year was a partner trade show called BlogWorld.  If ever two worlds were colliding it is print and online – in this case they were embracing the differences and coming up with 1 + 1 = 3.

Thousands of authors, publishers and publicists mingled with bloggers (are you aware there are more than 75 million blogging sites?), podcasters, social media, new media and…

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Summer 2012 Social Media Strategy

Today marked my last day interning at Laffey Fine Homes. I head back up to Cornell in 6 days! Time flies. But I already had my nostalgic post, so this time I’m here to share a project I worked on at Laffey.

It was an idea that my boss came up with–something both beneficial for both the company and myself. Not only does it help with building my portfolio, but it will also help my boss explain the value of Social Media to managers and high execs at Laffey, in addition to serving as a guide for future interns. While a lot of what I strategized may seem to be common sense to a social media connoisseur, some tips and tricks excited a lot of the company’s executive office. They held a meeting today to discuss it! If you’d like to see it for yourself, I uploaded it here: Laffey Fine Homes Social Media Strategy. I’d love some feedback!