In terms of Social Media, it’s great to have posts on Facebook and Twitter that are simply fun and informative, without the ulterior motive of selling your product to a fan or follower. For Laffey Fine Homes I often put links to great restaurants on Long Island, fun things to do for the weekend (whether it be a concert or a place to bring the kids) and unique elements of the home like this one waterfall shower I found. I think my favorite topic of all is Fantasy Fridays, a theme I came up with, where I post gorgeous images of assorted travel destinations around the world.
But while all this is great and will start building up a stream of followers, sometimes, it IS important to market your product or idea…but tastefully. So, while on Sundays when I do often post a couple of our open houses, I try to keep things interesting during the rest of the week when posting one of Laffey’s listings. I’ll put a picture of the country-style kitchen or the pond in the backyard, an aerial shot of the property or a photo that accentuates the architectural elements of the home…anything that’ll catch a viewer’s eye. Photos are most important to include in all posts, because if someone’s attention is caught infinitesimally thanks to a great picture, then they’ll be more inclined to reading the post.
The easiest way to market your products is via another name with a bigger social media presence. Laffey Fine Homes has a property that was once the home of former NY Met, Carlos Beltran. I tweeted at AOL Real Estate–an account with over 1,000 followers–and they responded. My tweet was casual..something along the lines of “We love your listings! Check out one of our favorites,” with a link attached. Hopefully if they feature the listing on their Twitter, we’ll gain more followers with their help.
Now, onto my assignment for Collective Media Group today. The goal is building clientele, rather than followers and in a city as grandiose as Manhattan, there’s two great ways of doing so:
1) Take advantage of Networking. At the office you can network with people in the elevator..those companies a floor above or below you–maybe even the other ones that share your floor–can make for a great client, and a conveniently close one at that.
2) Utilize the Web. Obviously both of these points apply to building clients in any part of the country or world, but NYC is great because a lot of the small, start-up businesses find it difficult to make a name for themselves in such a big city, so they look the the internet for help.
I’ll be utilizing the web today as I weave through Gilt City and GroupOn looking for the companies with the best deals. Then, I check out their website and Facebook Fan Page to see how active they are in Social Media and find contact information so my bosses can reach out to them personally. The worst thing that can happen is a rejection, but my philosophy is that being rejected is better than not being rejected or accepted. In other words, trying always surpasses inactivity–especially in this world.
Well, I better get to work. That’s it for now! Please feel free to like this post or follow me if you enjoy my blog..I follow back!
For your reference:
Laffey Fine Homes Facebook Page: https://www.facebook.com/laffeyfinehomes
Collective Media Facebook Page: https://www.facebook.com/CollectiveMedia