On Screen with Slope!

I’m already active in Cornell’s Slope Media as a copy-editor for the magazine department (and I’ll have a print article coming out in our Fall 2012 publication!) but this is my latest endeavor with Slope. A friend of mine directs and produces a weekly news show and she asked if I would like to be one of the anchors! Here’s the first Slope Media News show of the semester. The news is outdated at this point but I can’t wait to film future shows!

Back to School!

Just arrived in Ithaca..so ready to start another semester at Cornell! I can’t believe it’s the second year already..time is flying.

Here’s some great new updates to look out for this semester:

-I’m now blogging for Lori Zaslow and her company, Project Soulmate. We’re still figuring out the logistics of how to post on the site. I’ve written a few blogs so far so I’ll be sure to post them on here when they’re published! Be on the look out for “5 Things Guys Wish Women Knew,” as my first post!

-I’m taking Marketing (finally). It’s one of Cornell’s Applied Economics & Management courses (in other words, our business program through Dyson). AEM/Dyson was ranked the 3rd best business school in America, so I’m excited about that. And about a Media Comm class I’ll be taking. And Public Speaking, and Research Methods and ok, pretty much all of my classes. Lots to blog about!

-I’m living in Tri Delta’s sorority house. My family & my roommate’s family just spent the entire evening painting our room. I’d equate the color to a Tiffany Box blue. Cute right? Seems like the other girls agree–4 rooms are in the process of being painted that color (or eerily similar shades) and 2 other rooms are already blue. Either a funny coincidence, or a subliminal support of Tri Delta blue..perhaps a bit of both.

Well, that’s it for now..I’ll be blogging again soon of course!

xox

Building Clientele and a Following

In terms of Social Media, it’s great to have posts on Facebook and Twitter that are simply fun and informative, without the ulterior motive of selling your product to a fan or follower. For Laffey Fine Homes I often put links to great restaurants on Long Island, fun things to do for the weekend (whether it be a concert or a place to bring the kids) and unique elements of the home like this one waterfall shower I found. I think my favorite topic of all is Fantasy Fridays, a theme I came up with, where I post gorgeous images of assorted travel destinations around the world.

But while all this is great and will start building up a stream of followers, sometimes, it IS important to market your product or idea…but tastefully. So, while on Sundays when I do often post a couple of our open houses, I try to keep things interesting during the rest of the week when posting one of Laffey’s listings. I’ll put a picture of the country-style kitchen or the pond in the backyard, an aerial shot of the property or a photo that accentuates the architectural elements of the home…anything that’ll catch a viewer’s eye. Photos are most important to include in all posts, because if someone’s attention is caught infinitesimally thanks to a great picture, then they’ll be more inclined to reading the post.

Fantasy Fridays: Bora Bora. This was one of our most famous posts on Laffey’s Facebook Fan Page. A picture really does speak volumes!

The easiest way to market your products is via another name with a bigger social media presence. Laffey Fine Homes has a property that was once the home of former NY Met, Carlos Beltran. I tweeted at AOL Real Estate–an account with over 1,000 followers–and they responded. My tweet was casual..something along the lines of “We love your listings! Check out one of our favorites,” with a link attached. Hopefully if they feature the listing on their Twitter, we’ll gain more followers with their help.

Waterfall Style Shower: another popular post for Laffey Fine Homes. A simple image speaks more than my words could to describe this cool feature.

Now, onto my assignment for Collective Media Group today. The goal is building clientele, rather than followers and in a city as grandiose as Manhattan, there’s two great ways of doing so:

1) Take advantage of Networking. At the office you can network with people in the elevator..those companies a floor above or below you–maybe even the other ones that share your floor–can make for a great client, and a conveniently close one at that.

2) Utilize the Web. Obviously both of these points apply to building clients in any part of the country or world, but NYC is great because a lot of the small, start-up businesses find it difficult to make a name for themselves in such a big city, so they look the the internet for help.

I’ll be utilizing the web today as I weave through Gilt City and GroupOn looking for the companies with the best deals. Then, I check out their website and Facebook Fan Page to see how active they are in Social Media and find contact information so my bosses can reach out to them personally. The worst thing that can happen is a rejection, but my philosophy is that being rejected is better than not being rejected or accepted. In other words, trying always surpasses inactivity–especially in this world.

Well, I better get to work. That’s it for now! Please feel free to like this post or follow me if you enjoy my blog..I follow back!

Thanks,

Olivia

 

For your reference:

Laffey Fine Homes Facebook Page: https://www.facebook.com/laffeyfinehomes

Collective Media Facebook Page: https://www.facebook.com/CollectiveMedia

PR: More than party planning and celebrity gawking!

NYC PR Girls, a blog I frequently peruse, has published this list to answer the age old question, “So what do PR girls do?”

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These 10 bullet points are only half of what Public Relations is all about, but this list alone explains volumes about a PR Career. Some of the highlights include:

-Monitoring Media (As a current Social Media Intern, I can attest to the amount of time I spend on Facebook/Twitter/Pinterest/Instagram…all things social and I’m there!)

-Brainstorming Creative Ways to get Client X Coverage (This is another great point…any communications related field needs a creative mind to be on her toes to come up with the most innovative way to spread her company or client’s message.)

-Maintain Relationships With Media (Maintaining relationships is important for all industries, but particularly so in PR. Networking is a huge part of the field..you never know who you may meet that can get you press coverage where you wouldn’t believe, connections to a new client or invitations to exclusive events. So make sure you maintain those close contacts– and even start to build those acquaintance relationships. Were you featured in a particular media outlet’s publication a few years ago? Reach out! It can certainly happen again if you’re willing to try.)

Thanks again to NYC PR Girls–an inspirational site for us all! Read the full list here:

http://nycprgirls.com/what-do-pr-girls-do 

What’s On Your Mind…tell us, really.

Do you know what would make the Twitterverse a lot more fun?  If celebrities actually used their accounts!  Social Media news website, Mashable, reported on 7 celebrities who they believe could truly help this cause.

Beyonce’s account has over 4.5 million followers, but she’s only tweeted once. Must’ve been a really riveting message!  I know for sure we at CMG would LOVE to see more from her!

Funny man Adam Sandler doesn’t boast the same number of followers, but we’ll give him some time though; his anonymous publicist tweeted twice that Sandler is not yet active on the account.

J.K. Rowling actually warned her followers about her eminent inactivity: “This is the real me, but you won’t hear from me often I’m afraid, as pen and paper are my priority at the moment.” Luckily for her 1.2 million followers she has a whopping 13 tweets, which is much more than her other inactive A-List celebrity friends.

Naturally, we wouldn’t expect the creator of social media rival, Facebook, Mark Zuckerberg, to be an avid tweeter. However, we wish he would make more of an effort on the site. Atleast  he did change his twit pic. Seems like Zuckerberg is more of an observer on Twitter; following over 800 people must mean he’s intrigued by some trending topics.

Also on Mashable’s list are actress Emma Stone, NBC News anchor Brian Williams (nothing newsworthy to report?) and Apple Senior Vice President, Scott Forstall.  The irony doesn’t escape us on that last one…guess he didn’t download his own iPhone app!

So unless we can magically convince these famous folks to start tweeting, our next best option is to look before we leap. Next time we see those verified accounts pop up on “Who to Follow,” it seems like a great idea to click on their page first to ensure we’ll be getting updated tweets. If you’re interested in reading Mashable’s write up that inspired this blog, here’s the link: http://on.mash.to/MRzQK6

Happy Tweeting!

[See my original blog post published on Collective Media Group’s website here: http://bit.ly/MSmkDf ]