Summer 2012 Social Media Strategy

Today marked my last day interning at Laffey Fine Homes. I head back up to Cornell in 6 days! Time flies. But I already had my nostalgic post, so this time I’m here to share a project I worked on at Laffey.

It was an idea that my boss came up with–something both beneficial for both the company and myself. Not only does it help with building my portfolio, but it will also help my boss explain the value of Social Media to managers and high execs at Laffey, in addition to serving as a guide for future interns. While a lot of what I strategized may seem to be common sense to a social media connoisseur, some tips and tricks excited a lot of the company’s executive office. They held a meeting today to discuss it! If you’d like to see it for yourself, I uploaded it here: Laffey Fine Homes Social Media Strategy. I’d love some feedback!

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Downtime at your Internship?

Although there’s always something to do at work, I know that sometimes after finishing a project (especially if it’s done faster than my bosses anticipated) I’m left with a bit of free time.

In those instances, here’s a few ideas that I’ve come up with to occupy your time effectively (inspired by Intern Queen’s article on the same topic, which I’ll include at the end of this post).

1) Browse the web: Depending on the specifics of your internship, websites may vary..but I know that as a current Social Media/Digital Marketing Intern I constantly scan http://www.Mashable.com. It’s the social media guru’s version of the New York Times. Speaking of the NYT, you might want to check up on that as well..it’s always good knowing what’s going on in the world. For PR, http://www.prdaily.com is a great start.

-Checking up on PR Firms’ Twitter accounts is always great too. They feature daily tips, inspirational quotes, useful articles and more. Plus, sometimes you’ll even find a good new website to browse!

2) Blog, blog blog!  As I’m doing right now..hehehe. It’s always great to record some of the day’s highlights, as well as the downfalls. Writing things down will help get your mental hamster ball rolling. What did you absolutely love about the day? What cool new things did you learn? Find any great photos or info graphics? Share them! Answering these questions and more are a great way to keep track of your summer internship’s highlights..as well as some of the things you didn’t like much. But that’s okay too, because the negatives can always be improved upon!

3) Ask for more work: It’s not pushy, nor is it annoying (unless, of course, your boss is in the middle of an important phone call). They love to see interns taking initiative, and the more you can get done, the better!

4) Keep Up With Social Media: Depending on whether or not your internship allows you access to the company’s Facebook, Pinterest, Twitter pages and etcetera, you may or may not be able to do this step effectively. I get the passwords for Collective Media and Laffey Fine Homes’ accounts..plus a few of our clients. When I have downtime I pin relevant things to their pinboards, find great articles to post on Facebook, and come up with new Tweets (and reply to people who’ve tweeted at us! Plus it’s always great to thank new followers & always follow back!).

Of course these are just a few of the ideas to spice up your downtime. Intern Queen has come up with her own tips for making the most out of your internship experience. Check out her ideas–the very inspiration for this post– and feel free to add a few ideas of your own to the comment box below!

Intern Queen’s Article: 3-ways-spend-down-time-your-internship

Thanks for reading..now get back to work 🙂

–Olivia

Building Clientele and a Following

In terms of Social Media, it’s great to have posts on Facebook and Twitter that are simply fun and informative, without the ulterior motive of selling your product to a fan or follower. For Laffey Fine Homes I often put links to great restaurants on Long Island, fun things to do for the weekend (whether it be a concert or a place to bring the kids) and unique elements of the home like this one waterfall shower I found. I think my favorite topic of all is Fantasy Fridays, a theme I came up with, where I post gorgeous images of assorted travel destinations around the world.

But while all this is great and will start building up a stream of followers, sometimes, it IS important to market your product or idea…but tastefully. So, while on Sundays when I do often post a couple of our open houses, I try to keep things interesting during the rest of the week when posting one of Laffey’s listings. I’ll put a picture of the country-style kitchen or the pond in the backyard, an aerial shot of the property or a photo that accentuates the architectural elements of the home…anything that’ll catch a viewer’s eye. Photos are most important to include in all posts, because if someone’s attention is caught infinitesimally thanks to a great picture, then they’ll be more inclined to reading the post.

Fantasy Fridays: Bora Bora. This was one of our most famous posts on Laffey’s Facebook Fan Page. A picture really does speak volumes!

The easiest way to market your products is via another name with a bigger social media presence. Laffey Fine Homes has a property that was once the home of former NY Met, Carlos Beltran. I tweeted at AOL Real Estate–an account with over 1,000 followers–and they responded. My tweet was casual..something along the lines of “We love your listings! Check out one of our favorites,” with a link attached. Hopefully if they feature the listing on their Twitter, we’ll gain more followers with their help.

Waterfall Style Shower: another popular post for Laffey Fine Homes. A simple image speaks more than my words could to describe this cool feature.

Now, onto my assignment for Collective Media Group today. The goal is building clientele, rather than followers and in a city as grandiose as Manhattan, there’s two great ways of doing so:

1) Take advantage of Networking. At the office you can network with people in the elevator..those companies a floor above or below you–maybe even the other ones that share your floor–can make for a great client, and a conveniently close one at that.

2) Utilize the Web. Obviously both of these points apply to building clients in any part of the country or world, but NYC is great because a lot of the small, start-up businesses find it difficult to make a name for themselves in such a big city, so they look the the internet for help.

I’ll be utilizing the web today as I weave through Gilt City and GroupOn looking for the companies with the best deals. Then, I check out their website and Facebook Fan Page to see how active they are in Social Media and find contact information so my bosses can reach out to them personally. The worst thing that can happen is a rejection, but my philosophy is that being rejected is better than not being rejected or accepted. In other words, trying always surpasses inactivity–especially in this world.

Well, I better get to work. That’s it for now! Please feel free to like this post or follow me if you enjoy my blog..I follow back!

Thanks,

Olivia

 

For your reference:

Laffey Fine Homes Facebook Page: https://www.facebook.com/laffeyfinehomes

Collective Media Facebook Page: https://www.facebook.com/CollectiveMedia

Pinterest: beyond the pretty pictures

The fastest growing social media site on the web today has proven itself as a dual procrastination-favorite-browsing site and a marketer’s heaven. At first glance, Pinterest seems like a site full of gorgeous beach pictures, precious little puppies and the occasional Pottery Barn-esque room decor.

But in all actuality, Pinterest is a billion dollar company that’s blowing up the the internet faster than much of its competition. Youtube, Reddit and Google + yield lower percentages of referral traffic and Twitter holds just .01% over Pinterest, proving this young site’s potential.

More than just those cute puppies (they ARE really cute though..) Pinterest is great for retailers looking for product exposure.  Its addictive nature leads users to discovering DIY tips, “Dream Homes” that are actually on the market with local realtors, and great recipes for all kinds of foods.

Even the 2012 Presidential Election isn’t untouched by Pinterest. Leading candidates Mitt Romney and Barack Obama’s wives have gotten in on the action, both creating pages earlier this year.

The site’s traffic is primarily driven by women by a long run, though this statistic shouldn’t deter marketers. Rather, I see it as the perfect opportunity for specific targeting. If we know the ladies are watching, products should be geared to the feminine mind. Rather than Armani posting its latest men’s suit to their typical male client, the product should be catered to a shopping wife or girlfriend..perhaps looking for a birthday gift for her significant other. Knowing how to take advantage of Pinterest’s statistics helps leverage a company’s influence on the site tremendously.

I am on Pinterest 24/7 for Laffey Fine Homes, the Long Island luxury real estate company I work for. I can attest to the “Dream Homes” being real listings aspect of the site, as it’s a truly great way to drive viewers–and potential buyers–to Laffey.com. I post pictures of the pools and kitchens, the spiral staircases and luscious green backyards, all with a click-through link back to the listing’s page. Granted, many of our viewers hail from all over the country..so it would be a cool addition if Pinterest marketers could target specific geographic regions, much like Facebook Fan Pages can.

Another Pinterest tip I learned from a webinar I stumbled upon thanks to a LinkedIn group I joined may come as a no-brainer; write captions.

It’s true…time and time again we’re told to take advantage of the 500 character limit when creating pins. Pinterest makes it mandatory to insert a comment along with every pin, but most people cheat the system and write a measly period as a placeholder. If you just take an extra 15 seconds to your posts you’ll wind up using the site to it’s full potential. Like Twitter, Pinterest lets you include popular hashtags which help pinners who aren’t following your boards to discover your content.

Mark Zuckerberg..you should’ve bought this one! Instagram is cool, but certainly doesn’t have the marketing capabilities that Pinterest does.

Anyway, I originally intended for this post to be terse (an impossibility for my loquacious mind). I do wish to include a helpful info graphic that I stumbled upon once. Ironically enough, I think I found it on Pinterest. If you’d like a larger copy I’ll be glad to email one: omp7@cornell.edu.

Enjoy!

-Olivia