Hosting a Launch Party

It’s been a very busy week at Collective Media Group! Tomorrow night, July 26th, we’re hosting our launch party at WIP (Work in Progress), a nightclub in the South Village. The event will be a co-launch party for Collective  and Courtesan Studio, a Swavarski Element encrusted jeweler that also happens to be one of our clients.

The flier for our Launch Party this Thursday!

While free to attend, our launch party encourages donations to The National Multiple Sclerosis Society. The MS Society is held closely in our hearts, as a member of the Collective team was diagnosed with MS just one year ago. In preparation of the event and it’s impact on MS, we have launched a trending topic for tomorrow’s guests. Be on the lookout for all Tweets with the hashtag: #Launch4MS 

 

As for my role in all of this, not only will all the interns be there 2.5 hours early to help set up and ensure things run smoothly, but I’ll also be standing outside of WIP greeting guests with one of the other interns and managing the guest list. I guess you could call me a bouncer for the night, though I hope I won’t look as tough. I’m really excited for the role! Over 300 people are expected to attend & I’ll get to see every single one of them as they enter our event…including BRAVO’s own Lori Zaslow. She is a both a good friend of my bosses and a client of ours. We help promote her new show Love Broker– which aired last night at 10 pm on Bravo! Love Broker is about looking for love in New York City with Lori’s help. She’s been a professional matchmaker for over 12 years!

The advertisement for one of our clients, Lori Zaslow, and her new show LoveBroker (airs Tuesdays at 10 pm/9 pm Central on Bravo TV)

But getting back on topic..I’ve noticed two things above all when it comes to event planning.

The First: It’s a lot of work! We need to find donors who will help offset the cost of the venue, in addition to finding food donations, a licensed liquor vendor, a DJ, dessert donors and graphic designers. Someone has to make an event flyer, Facebook page, guest list (which needs to be updated multiple times a day), and a lot more! We need to hire a printing company (luckily we know a good one) to print out fliers on high resolution paper and create the event’s Step-And-Repeat Wall that’ll be featured in all the professional photography, and oh yeah, we need to hire a photographer! With the entire Collective Media team on board with helping for the event (we even have an intern who’s “Designated Tweeter/Instagrammer/Mobile Upload-er to Facebook” for the night…#Launch4MS!) we have accomplished a lot of the above in such a short amount of time.

The Second: It all comes together as long as you really work hard. Cheesy? A little. But true? Absolutely! My bosses had originally planned on the event being later in the year (thank goodness it was pushed forward so the interns can go!) but with a sudden turn of events (including our partnership with Courtesan)  the party was planned in less than two weeks! 

Here’s a link to the Facebook Event!

https://www.facebook.com/events/339025152845982/

Can’t wait to post again with pictures & a rundown of how the event went!

Until Nexttime,

Olivia

Instagram #3: The Power of Hashtags

Was actually going to post a similar blog about this myself, but stumbled upon yours. It’s so true. In the first 8 hours of creating an Instagram for Laffey Fine Homes we received over 160 likes! I posted 1 picture without any hashtags to see the difference and only 1 person liked it. #HashtagOn!

Empire Avenue Tips

Tagging my Instagram photos has doubled my likes & increased followers. Here are 10 tips for using hashtags on IG. Discuss & share your tips!

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Pinterest: beyond the pretty pictures

The fastest growing social media site on the web today has proven itself as a dual procrastination-favorite-browsing site and a marketer’s heaven. At first glance, Pinterest seems like a site full of gorgeous beach pictures, precious little puppies and the occasional Pottery Barn-esque room decor.

But in all actuality, Pinterest is a billion dollar company that’s blowing up the the internet faster than much of its competition. Youtube, Reddit and Google + yield lower percentages of referral traffic and Twitter holds just .01% over Pinterest, proving this young site’s potential.

More than just those cute puppies (they ARE really cute though..) Pinterest is great for retailers looking for product exposure.  Its addictive nature leads users to discovering DIY tips, “Dream Homes” that are actually on the market with local realtors, and great recipes for all kinds of foods.

Even the 2012 Presidential Election isn’t untouched by Pinterest. Leading candidates Mitt Romney and Barack Obama’s wives have gotten in on the action, both creating pages earlier this year.

The site’s traffic is primarily driven by women by a long run, though this statistic shouldn’t deter marketers. Rather, I see it as the perfect opportunity for specific targeting. If we know the ladies are watching, products should be geared to the feminine mind. Rather than Armani posting its latest men’s suit to their typical male client, the product should be catered to a shopping wife or girlfriend..perhaps looking for a birthday gift for her significant other. Knowing how to take advantage of Pinterest’s statistics helps leverage a company’s influence on the site tremendously.

I am on Pinterest 24/7 for Laffey Fine Homes, the Long Island luxury real estate company I work for. I can attest to the “Dream Homes” being real listings aspect of the site, as it’s a truly great way to drive viewers–and potential buyers–to Laffey.com. I post pictures of the pools and kitchens, the spiral staircases and luscious green backyards, all with a click-through link back to the listing’s page. Granted, many of our viewers hail from all over the country..so it would be a cool addition if Pinterest marketers could target specific geographic regions, much like Facebook Fan Pages can.

Another Pinterest tip I learned from a webinar I stumbled upon thanks to a LinkedIn group I joined may come as a no-brainer; write captions.

It’s true…time and time again we’re told to take advantage of the 500 character limit when creating pins. Pinterest makes it mandatory to insert a comment along with every pin, but most people cheat the system and write a measly period as a placeholder. If you just take an extra 15 seconds to your posts you’ll wind up using the site to it’s full potential. Like Twitter, Pinterest lets you include popular hashtags which help pinners who aren’t following your boards to discover your content.

Mark Zuckerberg..you should’ve bought this one! Instagram is cool, but certainly doesn’t have the marketing capabilities that Pinterest does.

Anyway, I originally intended for this post to be terse (an impossibility for my loquacious mind). I do wish to include a helpful info graphic that I stumbled upon once. Ironically enough, I think I found it on Pinterest. If you’d like a larger copy I’ll be glad to email one: omp7@cornell.edu.

Enjoy!

-Olivia