It’s been a very busy week at Collective Media Group! Tomorrow night, July 26th, we’re hosting our launch party at WIP (Work in Progress), a nightclub in the South Village. The event will be a co-launch party for Collective and Courtesan Studio, a Swavarski Element encrusted jeweler that also happens to be one of our clients.
While free to attend, our launch party encourages donations to The National Multiple Sclerosis Society. The MS Society is held closely in our hearts, as a member of the Collective team was diagnosed with MS just one year ago. In preparation of the event and it’s impact on MS, we have launched a trending topic for tomorrow’s guests. Be on the lookout for all Tweets with the hashtag: #Launch4MS
As for my role in all of this, not only will all the interns be there 2.5 hours early to help set up and ensure things run smoothly, but I’ll also be standing outside of WIP greeting guests with one of the other interns and managing the guest list. I guess you could call me a bouncer for the night, though I hope I won’t look as tough. I’m really excited for the role! Over 300 people are expected to attend & I’ll get to see every single one of them as they enter our event…including BRAVO’s own Lori Zaslow. She is a both a good friend of my bosses and a client of ours. We help promote her new show Love Broker– which aired last night at 10 pm on Bravo! Love Broker is about looking for love in New York City with Lori’s help. She’s been a professional matchmaker for over 12 years!
But getting back on topic..I’ve noticed two things above all when it comes to event planning.
The First: It’s a lot of work! We need to find donors who will help offset the cost of the venue, in addition to finding food donations, a licensed liquor vendor, a DJ, dessert donors and graphic designers. Someone has to make an event flyer, Facebook page, guest list (which needs to be updated multiple times a day), and a lot more! We need to hire a printing company (luckily we know a good one) to print out fliers on high resolution paper and create the event’s Step-And-Repeat Wall that’ll be featured in all the professional photography, and oh yeah, we need to hire a photographer! With the entire Collective Media team on board with helping for the event (we even have an intern who’s “Designated Tweeter/Instagrammer/Mobile Upload-er to Facebook” for the night…#Launch4MS!) we have accomplished a lot of the above in such a short amount of time.
The Second: It all comes together as long as you really work hard. Cheesy? A little. But true? Absolutely! My bosses had originally planned on the event being later in the year (thank goodness it was pushed forward so the interns can go!) but with a sudden turn of events (including our partnership with Courtesan) the party was planned in less than two weeks!
Here’s a link to the Facebook Event!
Can’t wait to post again with pictures & a rundown of how the event went!