Happy August! (A Summer Recap)

With all the pictures and infographics I’ve posted lately, I figured it was time to actually write a blog post & now seems like a perfect time to do so.

Though summer’s not entirely over just yet, my internship with Collective Media ended today. I’m actually really sad that it’s over! I feel like I’ll be hopping on the LIRR tomorrow and greeting everyone in the office just like yesterday. But goodbyes are never easy, are they? I had a great summer and truly learned A LOT. Working at a small company allowed me to get to know my bosses on a much more personal level, and as an added bonus, I witnessed (and sometimes assisted) a lot of their work first hand. I found out a lot about what it takes to be an entrepreneur…especially a female entrepreneur in NYC. As an added bonus, I got to know the other interns really well and made some friendships along the way.

Earlier today I did a bit of reflecting on my work this summer and I figured Facebook was a good place to start. The Insights tool on fan pages allows you to really get a feel for all sorts of statistics. I plugged in 6/4/12 (my start date) and today’s date to do a full summary on one of our most successful clients, Body Space Fitness. BSF was just getting started in their Social Media strategy when I first walked into Collective early June. They had 207 likes and as of 5 minutes ago, they now have 909 (and this number will definitely break 1,000 by Friday) . Body Space’s media presence was left up to me, as they were one of the clients I was assigned to. I managed their Facebook page and wrote the daily posts (Wellness Wednesday tips, healthy recipes, etc) and pinned to their Pinterest as well as scheduled hundreds upon hundreds of Tweets. Of course it’s not solely my efforts that allowed their likes to skyrocket by the hundreds. Rather, I’m sure a lot of the surge has to do with a paid Facebook ad campaign (which I got to design!) and their location in bustling NYC. This being said, it was nice to see my efforts have resulted in something concrete.

Overall, in regards to my internship, I’m delighted I had this opportunity this summer but I’m even more excited about what doors it will hopefully open for my future. In a more immediate sense, I’m ready to go back to school for sophomore year. I know more about the communications major and college life in general than I did at this point last year and the fear that was once jumbled amongst my excitement is no longer present. Those collegial worries washed away with freshman year. Now I’m just ready to learn a lot more (taking a Marketing class should be interesting after two internships) and spend time with the friends I haven’t seen all summer. Though the summer is dwindling down, for the next two weeks I will still be working at Laffey. So, I will still be blogging of course. But with a lot more free time on my plate, I get to fit in some much needed R&R. I think I’ll use some of that now & cheer on the USA in the Olympics. I’ll leave you with this great image I found on Pinterest.

So what’re you waiting for?

-Olivia

#Launch4MS!

Forgot to post these pictures the other day. The event was a huge success. Thanks to everyone who came & especially to those who donated to the National MS Society 🙂Image

The Collective Media team!

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We had a quick break to pose for a picture at the door with our new bouncer friend Jose. Checking guests in was a blast!

Plus, we got to see how many people really showed up (and there were a LOT of people)!

Hosting a Launch Party

It’s been a very busy week at Collective Media Group! Tomorrow night, July 26th, we’re hosting our launch party at WIP (Work in Progress), a nightclub in the South Village. The event will be a co-launch party for Collective  and Courtesan Studio, a Swavarski Element encrusted jeweler that also happens to be one of our clients.

The flier for our Launch Party this Thursday!

While free to attend, our launch party encourages donations to The National Multiple Sclerosis Society. The MS Society is held closely in our hearts, as a member of the Collective team was diagnosed with MS just one year ago. In preparation of the event and it’s impact on MS, we have launched a trending topic for tomorrow’s guests. Be on the lookout for all Tweets with the hashtag: #Launch4MS 

 

As for my role in all of this, not only will all the interns be there 2.5 hours early to help set up and ensure things run smoothly, but I’ll also be standing outside of WIP greeting guests with one of the other interns and managing the guest list. I guess you could call me a bouncer for the night, though I hope I won’t look as tough. I’m really excited for the role! Over 300 people are expected to attend & I’ll get to see every single one of them as they enter our event…including BRAVO’s own Lori Zaslow. She is a both a good friend of my bosses and a client of ours. We help promote her new show Love Broker– which aired last night at 10 pm on Bravo! Love Broker is about looking for love in New York City with Lori’s help. She’s been a professional matchmaker for over 12 years!

The advertisement for one of our clients, Lori Zaslow, and her new show LoveBroker (airs Tuesdays at 10 pm/9 pm Central on Bravo TV)

But getting back on topic..I’ve noticed two things above all when it comes to event planning.

The First: It’s a lot of work! We need to find donors who will help offset the cost of the venue, in addition to finding food donations, a licensed liquor vendor, a DJ, dessert donors and graphic designers. Someone has to make an event flyer, Facebook page, guest list (which needs to be updated multiple times a day), and a lot more! We need to hire a printing company (luckily we know a good one) to print out fliers on high resolution paper and create the event’s Step-And-Repeat Wall that’ll be featured in all the professional photography, and oh yeah, we need to hire a photographer! With the entire Collective Media team on board with helping for the event (we even have an intern who’s “Designated Tweeter/Instagrammer/Mobile Upload-er to Facebook” for the night…#Launch4MS!) we have accomplished a lot of the above in such a short amount of time.

The Second: It all comes together as long as you really work hard. Cheesy? A little. But true? Absolutely! My bosses had originally planned on the event being later in the year (thank goodness it was pushed forward so the interns can go!) but with a sudden turn of events (including our partnership with Courtesan)  the party was planned in less than two weeks! 

Here’s a link to the Facebook Event!

https://www.facebook.com/events/339025152845982/

Can’t wait to post again with pictures & a rundown of how the event went!

Until Nexttime,

Olivia

Downtime at your Internship?

Although there’s always something to do at work, I know that sometimes after finishing a project (especially if it’s done faster than my bosses anticipated) I’m left with a bit of free time.

In those instances, here’s a few ideas that I’ve come up with to occupy your time effectively (inspired by Intern Queen’s article on the same topic, which I’ll include at the end of this post).

1) Browse the web: Depending on the specifics of your internship, websites may vary..but I know that as a current Social Media/Digital Marketing Intern I constantly scan http://www.Mashable.com. It’s the social media guru’s version of the New York Times. Speaking of the NYT, you might want to check up on that as well..it’s always good knowing what’s going on in the world. For PR, http://www.prdaily.com is a great start.

-Checking up on PR Firms’ Twitter accounts is always great too. They feature daily tips, inspirational quotes, useful articles and more. Plus, sometimes you’ll even find a good new website to browse!

2) Blog, blog blog!  As I’m doing right now..hehehe. It’s always great to record some of the day’s highlights, as well as the downfalls. Writing things down will help get your mental hamster ball rolling. What did you absolutely love about the day? What cool new things did you learn? Find any great photos or info graphics? Share them! Answering these questions and more are a great way to keep track of your summer internship’s highlights..as well as some of the things you didn’t like much. But that’s okay too, because the negatives can always be improved upon!

3) Ask for more work: It’s not pushy, nor is it annoying (unless, of course, your boss is in the middle of an important phone call). They love to see interns taking initiative, and the more you can get done, the better!

4) Keep Up With Social Media: Depending on whether or not your internship allows you access to the company’s Facebook, Pinterest, Twitter pages and etcetera, you may or may not be able to do this step effectively. I get the passwords for Collective Media and Laffey Fine Homes’ accounts..plus a few of our clients. When I have downtime I pin relevant things to their pinboards, find great articles to post on Facebook, and come up with new Tweets (and reply to people who’ve tweeted at us! Plus it’s always great to thank new followers & always follow back!).

Of course these are just a few of the ideas to spice up your downtime. Intern Queen has come up with her own tips for making the most out of your internship experience. Check out her ideas–the very inspiration for this post– and feel free to add a few ideas of your own to the comment box below!

Intern Queen’s Article: 3-ways-spend-down-time-your-internship

Thanks for reading..now get back to work 🙂

–Olivia

What’s On Your Mind…tell us, really.

Do you know what would make the Twitterverse a lot more fun?  If celebrities actually used their accounts!  Social Media news website, Mashable, reported on 7 celebrities who they believe could truly help this cause.

Beyonce’s account has over 4.5 million followers, but she’s only tweeted once. Must’ve been a really riveting message!  I know for sure we at CMG would LOVE to see more from her!

Funny man Adam Sandler doesn’t boast the same number of followers, but we’ll give him some time though; his anonymous publicist tweeted twice that Sandler is not yet active on the account.

J.K. Rowling actually warned her followers about her eminent inactivity: “This is the real me, but you won’t hear from me often I’m afraid, as pen and paper are my priority at the moment.” Luckily for her 1.2 million followers she has a whopping 13 tweets, which is much more than her other inactive A-List celebrity friends.

Naturally, we wouldn’t expect the creator of social media rival, Facebook, Mark Zuckerberg, to be an avid tweeter. However, we wish he would make more of an effort on the site. Atleast  he did change his twit pic. Seems like Zuckerberg is more of an observer on Twitter; following over 800 people must mean he’s intrigued by some trending topics.

Also on Mashable’s list are actress Emma Stone, NBC News anchor Brian Williams (nothing newsworthy to report?) and Apple Senior Vice President, Scott Forstall.  The irony doesn’t escape us on that last one…guess he didn’t download his own iPhone app!

So unless we can magically convince these famous folks to start tweeting, our next best option is to look before we leap. Next time we see those verified accounts pop up on “Who to Follow,” it seems like a great idea to click on their page first to ensure we’ll be getting updated tweets. If you’re interested in reading Mashable’s write up that inspired this blog, here’s the link: http://on.mash.to/MRzQK6

Happy Tweeting!

[See my original blog post published on Collective Media Group’s website here: http://bit.ly/MSmkDf ]