On Screen with Slope!

I’m already active in Cornell’s Slope Media as a copy-editor for the magazine department (and I’ll have a print article coming out in our Fall 2012 publication!) but this is my latest endeavor with Slope. A friend of mine directs and produces a weekly news show and she asked if I would like to be one of the anchors! Here’s the first Slope Media News show of the semester. The news is outdated at this point but I can’t wait to film future shows!


Social Media Savvy: The 2012 Election

Social Media Savvy: The 2012 Election

Here’s an interesting New York Times article I stumbled upon last night. ’08 marked the beginning of social media campaign integration with both candidates on Facebook and Twitter, but this time around, they’ve even made Tumblr profiles and Pinterest pages! 

This just really reiterates how effective social media is for marketing. I’d add more thoughts but I’m in a crunch for time today–lots of last minute errands before I head back to Ithaca. Fall break was just too short!

I’ll be sure to follow the leading ladies’ Pinterest pages now for some tasty new recipes!

Ride. Rage. Repeat. (Copy Platform Submission)

Hi Guys! Happy October 🎃

For my Media Comm Class we just finished learning about advertising in media, and to finish the lesson we worked on copy platforms. I created one about SnowJam, a ski & snowboard trip that colleges attend every February. I’ve attached a modified version of my Advertising Copy Platform here, but please note that it’s in PDF form. **Also, please have patience when viewing..it seems to take a while to load the file. Thanks!

The one I submitted in class was a Powerpoint and part of our grade included what was written in the notes section of our slides. So a lot of slides may look like they just have a bunch of pictures, but they’re well explained beneath the images. This is just a taste of what I’ve been doing this semester. Speaking of Media Comm, I actually have to get back to studying now- we have our midterm on Wednesday.



Finally a Free Momemt

Well, that’s technically not true because I have around 6 hours’ reading to get through by Friday, but for Cornell standards–that’s enough time for me to update my blog!

So a lot has been happening lately. It’s probably best to backtrack. Today was the 11th anniversary of 9/11/01. Wow has time flown. It’s crazy to think how one day–just a few hours of that day–can change the course of a lifetime forever. Of so many lifetimes forever. Of an entire country forever. 9/11 was a rough day for my family, as I’m sure it was for many others out there. May everyone who passed away on that horrible day rest in peace and may their family members be blessed with better days. Hopefully the past 10 years have been much kinder on them. It’s true when they say “Gone but never forgotten.” That line is so applicable to that day in so many ways for me.

But I don’t want to be somber, so I think I’ll counter the sadness of the day’s past with some good news! I went to my first Career Fair today. It was a lot like a College Fair, only everyone was dressed to the nines in suits and blazers ( real business attire). Most attendees were seniors looking for full time jobs, so I guess I was ahead of the game going for internships. A lot of companies even told me that they’re only hiring Juniors or Seniors, but to come back next year which I most certainly will. I also had the opportunity to reconnect with an old TriDelt sister who now stands on the other side of the booth at the career fair. I feel like naming companies will jinx me in some way, so I’ll remain vague. Overall, it was a great experience. Over 200 companies were represented and I can’t wait to return next year. I even went to an information session for one of the companies later on this evening. It’s an interactive marketing and consulting agency, which is something new I hadn’t thought of. My uncle is in consulting, so I’ll have to ask him a bit more about what it entails but to the best of my knowledge, it seems great. A major reason why I love marketing, advertising and PR is because the industries are so versatile. These jobs aren’t the type that are redundantly day in, day out, same conundrum stuff–so I’m excited to enter the “Real World” for this reason. That being said, A LOT of time still stands between me and graduation! To emphasize..

-I’ve been looking into study abroad programs. I went to an information session for that as well and there’s a very cool exchange program that my college within Cornell offers (CALS). Essentially, whether I study in Milan or Geniva or Santiago or Beijing, an international student will come to Cornell, hence the exchange. At present, I’m looking into Italy the most. I’d love to get in touch with my roots and pick up the language again. There’s great business programs in Rome and Milan that CALS teams up with, so I’ll have to spend more time learning about those options.

-Speaking of study abroad, that reminds me–I signed my first lease last week! It was a stressful experience, but next year I’ll be living with my 8 best friends in a quaint home just off campus in the heart of Collegetown. It was crazy going through the lease line by line with our landlord. The other girls were getting anxious to sign before all the “good houses were taken,” which is valid, to some extent. But I was the one who read all the lines we had an issue with and even got her to budge on a few clauses which she said she never does. Perhaps I should go to law school…haha, I could never.

-I got accepted into a research lab! It’s with Professor Poppy McLeod and deals with group and organizational communication. We are currently running two main studies (with several sub studies in either entity). I can’t delve into the specifics, but one involves Greek Life on campus and group bias, while the other is a focus on virtual worlds, specifically Second Life. I was unfamiliar with Second Life before starting research, but after having a tutorial and reading a lot of prior research, I’ve come to equate it to a Sims type computer program. We are looking into how people interact differently in a virtual world as opposed to an online discussion board/blog, or in face-to-face interactions. Specifically, we want to know how personality has affected these differences, and which types of personalities gravitate towards SL and for what reasons? Questions like these are preliminary; the research for this segment of the project is in it’s early stages and I’m just getting acclimated to the lab now. So far I’ve done a lot of lit reviews and categorizing articles, but I can’t wait to continue on and learn a lot from my experience. I’m the youngest in the lab, so I’m thankful I got the position. As for the Greek study, my sorority is one of the ones we’ll be researching, so it’ll be fun to help the team conduct surveys at my dinner table.

-I’m taking my first class in the Hotel School. As much as I love marketing, the Hotel School at Cornell is like it’s own little bubble that I’m quite envious of. They dress up. They know how to cook. They hold the infamous “Wines” class. They’re all friendly, all the time. It’s no wonder why at a school where 30% of the University participates in Greek Life, 70% of that 30 are “Hotelies.” The Hotel School even has it’s own prom for seniors. In a way it’s a lot like a dressed up/business high school, and people often refer to it as “Statler High.” (Statler is the name of the Hotel) Well, anyway, the class I’m enrolled in is called Dean’s Distinguished Lecture Series and basically, as long as I dress up every Friday (business attire, basically interview attire and classier) and attend class, I get the credit. I didn’t just sign up for the class to get 1 easy Pass/Fail credit, though. I decided it’d be interesting to hear from leaders in the hospitality industry, and so far, I am right. Last week’s speakers were involved in sustainable development in Costa Rican hotels. They spoke about the pros of going green and the cons of facing financial trouble with their decision. Regardless, the course seems like it’ll be great- we have an array of speakers coming from leaders in the casino/gaming industry to the Director of Marketing for the NBA and a whole lot in-between. I’ll stay tuned on that note, of course.

Well at this point it seems as if my “quick update” has turned into a novel. I’ll end it short and sweet..

Until next time,


Back to School!

Just arrived in Ithaca..so ready to start another semester at Cornell! I can’t believe it’s the second year already..time is flying.

Here’s some great new updates to look out for this semester:

-I’m now blogging for Lori Zaslow and her company, Project Soulmate. We’re still figuring out the logistics of how to post on the site. I’ve written a few blogs so far so I’ll be sure to post them on here when they’re published! Be on the look out for “5 Things Guys Wish Women Knew,” as my first post!

-I’m taking Marketing (finally). It’s one of Cornell’s Applied Economics & Management courses (in other words, our business program through Dyson). AEM/Dyson was ranked the 3rd best business school in America, so I’m excited about that. And about a Media Comm class I’ll be taking. And Public Speaking, and Research Methods and ok, pretty much all of my classes. Lots to blog about!

-I’m living in Tri Delta’s sorority house. My family & my roommate’s family just spent the entire evening painting our room. I’d equate the color to a Tiffany Box blue. Cute right? Seems like the other girls agree–4 rooms are in the process of being painted that color (or eerily similar shades) and 2 other rooms are already blue. Either a funny coincidence, or a subliminal support of Tri Delta blue..perhaps a bit of both.

Well, that’s it for now..I’ll be blogging again soon of course!


Thoughts on “The Third Screen – What is it and how to use to your marketing advantage?”

Clever terminology for the cell phone, and appropriately so. In fact, I read this on my iPhone’s wordpress app and am now replying from my 3rd screen as well on the drive up to school!

Make sure to turn on any mobile optimization options your website may have because you’d be surprised by how many users stem from the smart phone world! (For Laffey Fine Homes I believe 35% of hits last week were from mobile devices)

Great read!

Bennett About Marketing

Its original name was “the cell phone”.  Today it’s referred to as “the third screen” and its changing the delivery of marketing and sales messages and that is great news for us marketers.

That “third screen” (#1 is your TV screen and #2 is your computer screen) will reach your consumer anytime and anywhere and it’s in the briefcases and pockets of your customers right now.

I recently attended the largest and most prestigious book industry event in the country, BookExpo America and new this year was a partner trade show called BlogWorld.  If ever two worlds were colliding it is print and online – in this case they were embracing the differences and coming up with 1 + 1 = 3.

Thousands of authors, publishers and publicists mingled with bloggers (are you aware there are more than 75 million blogging sites?), podcasters, social media, new media and…

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Summer 2012 Social Media Strategy

Today marked my last day interning at Laffey Fine Homes. I head back up to Cornell in 6 days! Time flies. But I already had my nostalgic post, so this time I’m here to share a project I worked on at Laffey.

It was an idea that my boss came up with–something both beneficial for both the company and myself. Not only does it help with building my portfolio, but it will also help my boss explain the value of Social Media to managers and high execs at Laffey, in addition to serving as a guide for future interns. While a lot of what I strategized may seem to be common sense to a social media connoisseur, some tips and tricks excited a lot of the company’s executive office. They held a meeting today to discuss it! If you’d like to see it for yourself, I uploaded it here: Laffey Fine Homes Social Media Strategy. I’d love some feedback!

Happy August! (A Summer Recap)

With all the pictures and infographics I’ve posted lately, I figured it was time to actually write a blog post & now seems like a perfect time to do so.

Though summer’s not entirely over just yet, my internship with Collective Media ended today. I’m actually really sad that it’s over! I feel like I’ll be hopping on the LIRR tomorrow and greeting everyone in the office just like yesterday. But goodbyes are never easy, are they? I had a great summer and truly learned A LOT. Working at a small company allowed me to get to know my bosses on a much more personal level, and as an added bonus, I witnessed (and sometimes assisted) a lot of their work first hand. I found out a lot about what it takes to be an entrepreneur…especially a female entrepreneur in NYC. As an added bonus, I got to know the other interns really well and made some friendships along the way.

Earlier today I did a bit of reflecting on my work this summer and I figured Facebook was a good place to start. The Insights tool on fan pages allows you to really get a feel for all sorts of statistics. I plugged in 6/4/12 (my start date) and today’s date to do a full summary on one of our most successful clients, Body Space Fitness. BSF was just getting started in their Social Media strategy when I first walked into Collective early June. They had 207 likes and as of 5 minutes ago, they now have 909 (and this number will definitely break 1,000 by Friday) . Body Space’s media presence was left up to me, as they were one of the clients I was assigned to. I managed their Facebook page and wrote the daily posts (Wellness Wednesday tips, healthy recipes, etc) and pinned to their Pinterest as well as scheduled hundreds upon hundreds of Tweets. Of course it’s not solely my efforts that allowed their likes to skyrocket by the hundreds. Rather, I’m sure a lot of the surge has to do with a paid Facebook ad campaign (which I got to design!) and their location in bustling NYC. This being said, it was nice to see my efforts have resulted in something concrete.

Overall, in regards to my internship, I’m delighted I had this opportunity this summer but I’m even more excited about what doors it will hopefully open for my future. In a more immediate sense, I’m ready to go back to school for sophomore year. I know more about the communications major and college life in general than I did at this point last year and the fear that was once jumbled amongst my excitement is no longer present. Those collegial worries washed away with freshman year. Now I’m just ready to learn a lot more (taking a Marketing class should be interesting after two internships) and spend time with the friends I haven’t seen all summer. Though the summer is dwindling down, for the next two weeks I will still be working at Laffey. So, I will still be blogging of course. But with a lot more free time on my plate, I get to fit in some much needed R&R. I think I’ll use some of that now & cheer on the USA in the Olympics. I’ll leave you with this great image I found on Pinterest.

So what’re you waiting for?