Back to School!

Just arrived in Ithaca..so ready to start another semester at Cornell! I can’t believe it’s the second year already..time is flying.

Here’s some great new updates to look out for this semester:

-I’m now blogging for Lori Zaslow and her company, Project Soulmate. We’re still figuring out the logistics of how to post on the site. I’ve written a few blogs so far so I’ll be sure to post them on here when they’re published! Be on the look out for “5 Things Guys Wish Women Knew,” as my first post!

-I’m taking Marketing (finally). It’s one of Cornell’s Applied Economics & Management courses (in other words, our business program through Dyson). AEM/Dyson was ranked the 3rd best business school in America, so I’m excited about that. And about a Media Comm class I’ll be taking. And Public Speaking, and Research Methods and ok, pretty much all of my classes. Lots to blog about!

-I’m living in Tri Delta’s sorority house. My family & my roommate’s family just spent the entire evening painting our room. I’d equate the color to a Tiffany Box blue. Cute right? Seems like the other girls agree–4 rooms are in the process of being painted that color (or eerily similar shades) and 2 other rooms are already blue. Either a funny coincidence, or a subliminal support of Tri Delta blue..perhaps a bit of both.

Well, that’s it for now..I’ll be blogging again soon of course!

xox

Thoughts on “The Third Screen – What is it and how to use to your marketing advantage?”

Clever terminology for the cell phone, and appropriately so. In fact, I read this on my iPhone’s wordpress app and am now replying from my 3rd screen as well on the drive up to school!

Make sure to turn on any mobile optimization options your website may have because you’d be surprised by how many users stem from the smart phone world! (For Laffey Fine Homes I believe 35% of hits last week were from mobile devices)

Great read!

Bennett About Marketing

Its original name was “the cell phone”.  Today it’s referred to as “the third screen” and its changing the delivery of marketing and sales messages and that is great news for us marketers.

That “third screen” (#1 is your TV screen and #2 is your computer screen) will reach your consumer anytime and anywhere and it’s in the briefcases and pockets of your customers right now.

I recently attended the largest and most prestigious book industry event in the country, BookExpo America and new this year was a partner trade show called BlogWorld.  If ever two worlds were colliding it is print and online – in this case they were embracing the differences and coming up with 1 + 1 = 3.

Thousands of authors, publishers and publicists mingled with bloggers (are you aware there are more than 75 million blogging sites?), podcasters, social media, new media and…

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Summer 2012 Social Media Strategy

Today marked my last day interning at Laffey Fine Homes. I head back up to Cornell in 6 days! Time flies. But I already had my nostalgic post, so this time I’m here to share a project I worked on at Laffey.

It was an idea that my boss came up with–something both beneficial for both the company and myself. Not only does it help with building my portfolio, but it will also help my boss explain the value of Social Media to managers and high execs at Laffey, in addition to serving as a guide for future interns. While a lot of what I strategized may seem to be common sense to a social media connoisseur, some tips and tricks excited a lot of the company’s executive office. They held a meeting today to discuss it! If you’d like to see it for yourself, I uploaded it here: Laffey Fine Homes Social Media Strategy. I’d love some feedback!

Happy August! (A Summer Recap)

With all the pictures and infographics I’ve posted lately, I figured it was time to actually write a blog post & now seems like a perfect time to do so.

Though summer’s not entirely over just yet, my internship with Collective Media ended today. I’m actually really sad that it’s over! I feel like I’ll be hopping on the LIRR tomorrow and greeting everyone in the office just like yesterday. But goodbyes are never easy, are they? I had a great summer and truly learned A LOT. Working at a small company allowed me to get to know my bosses on a much more personal level, and as an added bonus, I witnessed (and sometimes assisted) a lot of their work first hand. I found out a lot about what it takes to be an entrepreneur…especially a female entrepreneur in NYC. As an added bonus, I got to know the other interns really well and made some friendships along the way.

Earlier today I did a bit of reflecting on my work this summer and I figured Facebook was a good place to start. The Insights tool on fan pages allows you to really get a feel for all sorts of statistics. I plugged in 6/4/12 (my start date) and today’s date to do a full summary on one of our most successful clients, Body Space Fitness. BSF was just getting started in their Social Media strategy when I first walked into Collective early June. They had 207 likes and as of 5 minutes ago, they now have 909 (and this number will definitely break 1,000 by Friday) . Body Space’s media presence was left up to me, as they were one of the clients I was assigned to. I managed their Facebook page and wrote the daily posts (Wellness Wednesday tips, healthy recipes, etc) and pinned to their Pinterest as well as scheduled hundreds upon hundreds of Tweets. Of course it’s not solely my efforts that allowed their likes to skyrocket by the hundreds. Rather, I’m sure a lot of the surge has to do with a paid Facebook ad campaign (which I got to design!) and their location in bustling NYC. This being said, it was nice to see my efforts have resulted in something concrete.

Overall, in regards to my internship, I’m delighted I had this opportunity this summer but I’m even more excited about what doors it will hopefully open for my future. In a more immediate sense, I’m ready to go back to school for sophomore year. I know more about the communications major and college life in general than I did at this point last year and the fear that was once jumbled amongst my excitement is no longer present. Those collegial worries washed away with freshman year. Now I’m just ready to learn a lot more (taking a Marketing class should be interesting after two internships) and spend time with the friends I haven’t seen all summer. Though the summer is dwindling down, for the next two weeks I will still be working at Laffey. So, I will still be blogging of course. But with a lot more free time on my plate, I get to fit in some much needed R&R. I think I’ll use some of that now & cheer on the USA in the Olympics. I’ll leave you with this great image I found on Pinterest.

So what’re you waiting for?

-Olivia

#Launch4MS!

Forgot to post these pictures the other day. The event was a huge success. Thanks to everyone who came & especially to those who donated to the National MS Society 🙂Image

The Collective Media team!

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We had a quick break to pose for a picture at the door with our new bouncer friend Jose. Checking guests in was a blast!

Plus, we got to see how many people really showed up (and there were a LOT of people)!