I have “no comment” in response to this blog. Haha, just kidding! Excellent point. I always have been a firm believer of honesty in the industry-in all regards of life, actually.
Maybe your company is in the midst of a PR nightmare (BP, anyone?) but even so, saying “No Comment” is a lot like saying “You’re right, XYZ Media. We just don’t care enough to tell you our thoughts on the matter.” Well, in fewer words.
Bottom Line: Say something! You’ll look a whole lot more credible, even owning up to mistakes, than by ignoring the press flat out.