Know Your SEO!

I couldn’t possibly think of a better way to break down the basics of Search Engine Optimization. In this clever info graphic, SEO is portrayed much like a human body and the anatomy of what SEO’s all about can be easily compared to several body parts. Hope this helps!

Note: “Muscles” and “Blood” are not complete. I can’t find the graphic in it’s original form, so think of this as a coding malfunction!

Hosting a Launch Party

It’s been a very busy week at Collective Media Group! Tomorrow night, July 26th, we’re hosting our launch party at WIP (Work in Progress), a nightclub in the South Village. The event will be a co-launch party for Collective  and Courtesan Studio, a Swavarski Element encrusted jeweler that also happens to be one of our clients.

The flier for our Launch Party this Thursday!

While free to attend, our launch party encourages donations to The National Multiple Sclerosis Society. The MS Society is held closely in our hearts, as a member of the Collective team was diagnosed with MS just one year ago. In preparation of the event and it’s impact on MS, we have launched a trending topic for tomorrow’s guests. Be on the lookout for all Tweets with the hashtag: #Launch4MS 

 

As for my role in all of this, not only will all the interns be there 2.5 hours early to help set up and ensure things run smoothly, but I’ll also be standing outside of WIP greeting guests with one of the other interns and managing the guest list. I guess you could call me a bouncer for the night, though I hope I won’t look as tough. I’m really excited for the role! Over 300 people are expected to attend & I’ll get to see every single one of them as they enter our event…including BRAVO’s own Lori Zaslow. She is a both a good friend of my bosses and a client of ours. We help promote her new show Love Broker– which aired last night at 10 pm on Bravo! Love Broker is about looking for love in New York City with Lori’s help. She’s been a professional matchmaker for over 12 years!

The advertisement for one of our clients, Lori Zaslow, and her new show LoveBroker (airs Tuesdays at 10 pm/9 pm Central on Bravo TV)

But getting back on topic..I’ve noticed two things above all when it comes to event planning.

The First: It’s a lot of work! We need to find donors who will help offset the cost of the venue, in addition to finding food donations, a licensed liquor vendor, a DJ, dessert donors and graphic designers. Someone has to make an event flyer, Facebook page, guest list (which needs to be updated multiple times a day), and a lot more! We need to hire a printing company (luckily we know a good one) to print out fliers on high resolution paper and create the event’s Step-And-Repeat Wall that’ll be featured in all the professional photography, and oh yeah, we need to hire a photographer! With the entire Collective Media team on board with helping for the event (we even have an intern who’s “Designated Tweeter/Instagrammer/Mobile Upload-er to Facebook” for the night…#Launch4MS!) we have accomplished a lot of the above in such a short amount of time.

The Second: It all comes together as long as you really work hard. Cheesy? A little. But true? Absolutely! My bosses had originally planned on the event being later in the year (thank goodness it was pushed forward so the interns can go!) but with a sudden turn of events (including our partnership with Courtesan)  the party was planned in less than two weeks! 

Here’s a link to the Facebook Event!

https://www.facebook.com/events/339025152845982/

Can’t wait to post again with pictures & a rundown of how the event went!

Until Nexttime,

Olivia

Eat, Drink and be… Green!

Vegetarian? Vegan? Just trying to eat the healthiest, freshest foods on Long Island? Then check out Green Long Island, featuring blog posts by yours truly. From vineyards to restaurants and farmers markets there’s something for everyone looking to get a little greener on Long Island. Enjoy! Big thanks to Chromatrope for including me in the project!

Farm fresh foods

“No Comment”-Never!

Why No Comment is The Worst Thing To Say.

I have “no comment” in response to this blog. Haha, just kidding! Excellent point. I always have been a firm believer of honesty in the industry-in all regards of life, actually.

Maybe your company is in the midst of a PR nightmare (BP, anyone?) but even so, saying “No Comment” is a lot like saying “You’re right, XYZ Media. We just don’t care enough to tell you our thoughts on the matter.” Well, in fewer words.

Bottom Line: Say something! You’ll look a whole lot more credible, even owning up to mistakes, than by ignoring the press flat out.

Learn More About LinkedIn

Inspired by another Mashable article I read this morning, this post exposes some features about LinkedIn that you may not have known about. In addition, I’ll offer some tips on how to improve your existing profile and optimize your use of the networking site effectively.

1- LinkedIn is great for conducting a job search. Of course Craigslist is still an option, or in the case of an internship, websites like InternSushi and InternQueen are also great resources for beginning a search. As for me specifically, Cornell offers a job connection website as well–filled with exclusive opportunities for it’s students. All this being said, LinkedIn is another great job search engine to add to your list. Whether you get scouted by a Headhunter,  reconnect with an old classmate or utilize the Jobs section of the site specifically, opportunities are endless.

2-LinkedIn statistics are your friend.  Network Statistics are relevant to your specific professional connections and help you find out which industries most of your friends, colleagues and classmates are in, as well as which geographic areas they represent the most.

3- Take the Skills and Expertise section of your profile seriously. While on a paper resume it’s sensical to leave out the obvious “skills” such as Microsoft Office (Who doesn’t know how to use that these days?), on LinkedIn it’s helpful to include skills as simple as “creative writing” and “public speaking.” These skills are labeled as clickable links (think hashtags on Twitter) so employers looking for particular criteria can search for people who list the skills they desire in their staff. Another reason I personally enjoy the Skills & Expertise feature is because the “More” tab of LinkedIn offers a global skills database. Not only can I see what other skills are comparable to the ones I have listed on my page (This is great for getting more ideas. I may not have thought of something I did as a “skill” but an employer does!) but it also displays a percentage next to every skill. Green stats = good stats. This means that your area(s) of expertise are becoming more & more important, as well as raising the bar in terms of competition. For example, “Hootsuite” is growing by 81% at present. It’s the 84th highest growing skill on the site, and clicking on the skill specifically offers several options. #1) I can see related skills and their comparable growth (maybe the competitors- i.e. TweetDeck- fare better) #2) I can find and join groups of other professionals with this skill #3) I can find Related Areas (In this case, Hootsuite is a web-exclusive, working wonders across the globe. But for something more specific like Computer Graphics, Silicone Valley pops up as the top location for this expertise.)

4-You can, and should, customize your newsfeed.  While it’s great to see what current connections are up to, the “LinkedIn Today” feature lets you tailor your newsfeed to what interests you specifically. Interested in PR and Online Media? Then, follow those industries! The top stories will be featured on your news stream. You can also opt in to the email service, so instead of logging on, these updates can come straight to your email.

5- Try out LinkedIn LabsI personally had no idea what this was until reading Mashable’s article this morning. It appears to be a separate website from LinkedIn, and these labs require your permission before accessing your LinkedIn information. However, as long as you choose to approve specific apps, they can be quite informative and entertaining. Apps include everything from a Resume Builder to WordCloud and a search bar for Google Chrome. Here’s two graphics from my experience with LinkedIn Labs. The first, a timeline of my friends & experiences (that doesn’t quite look the same as a still image) and the latter, a web of my network connections.

The different colors represent different parts of my life (High School, working as a camp counselor, interning, college, etc) and the scattered people who pop up show when we connected on LinkedIn. Pretty cool, huh?

This web shows my network in terms of whose connected to whom. The blue dots represent Cornell, and of course, that’s where most of my current connections are from.

The Essay That Started It All

Why Cornell?  This essay answered the Cornell University college application prompt of the same question. It was originally written in October 2011 and answers why I always wanted to study Communications and attend Cornell University.

I was never the child who squeezed her mother’s leg on the first day of Kindergarten. Later in life, I never teetered on the edge of an unknown crowd hiding behind the hood of my jacket. Conversely, I have always formed relationships naturally, and started researching social careers since the budding years of adolescence. I painted a picture of my future in reverse; after ceaseless self-assessment tests proved that Communications would be the perfect fit for me, I then began the quest for a college that would best suit my designated career path.

My pre-pubescent fascination with communal interactions inevitably developed into several leadership roles during high school, enhancing my understanding of the field. Close contact with my guidance counselor, principal, yearbook and class advisors extended my school involvement beyond a peer-to-peer level. In junior year, my course selection allowed room for Public Relations, which undoubtedly became my favorite class. This crevice of communications broadened my understanding of how to write press releases, create focus groups and research Public Service Announcements.

“…a large university with an even larger spirit.”

One press release was particularly challenging; I was instructed to defend Tiger Woods amidst weeks of public slander in the tabloids. Rather than focusing on the mistakes he’d made, I highlighted his golfing career, philanthropic work and humble acceptance of sole responsibility for his actions.  Through assignments like this, I discovered that PR was not only enjoyable, but also something I had a knack for. To me, the field of Communications doesn’t just seek a “people person,” it requires one. Only the most effective communicators flourish in this industry, and what better place than Cornell to cultivate an undergraduate’s talents?

The little white envelope that graced my doorstep last October catalyzed my Cornelian addiction; “Randy Rosenberg (’74) and The Cornell Club of Long Island cordially invite you to spend two days on campus as a prospective undergraduate.” Me? Invited to Cornell? I was awestruck, but didn’t let the prestige intimidate me. I was ready.

“The field of Communications doesn’t just seek a ‘people person,’ it requires one.”

Emerging from my host’s dormitory into a hallway of laughing students, I expected to stand idly unnoticed as merely another “Pre-Frosh.” However, reality was quite the contrary; I didn’t blend in, I fit in. Floor Three of Dixon surpassed a freshman residence hall; it was a family that included me with open arms, even inviting me to “Family Dinner” at R.P.C.C. The Red Carpet Society is not a misnomer; while I was graced with royal treatment, I mostly enjoyed the passion students evoked in a wholehearted presentation of the Cornelian experience.

An ember of excitement warmed my conscience; years of hearing Uncle Antonio rave about his alma mater (BS IRL ’83) finally made sense. Cornell opens the gates to a much brighter future. Here, I will transform from student ambassador to CALS ambassador and a hopeful incoming freshman to a full-fledged member of the Association for Women in Communications. CALS offers an intimately specialized education surrounded by a large university with an even larger spirit.

Instagram #3: The Power of Hashtags

Was actually going to post a similar blog about this myself, but stumbled upon yours. It’s so true. In the first 8 hours of creating an Instagram for Laffey Fine Homes we received over 160 likes! I posted 1 picture without any hashtags to see the difference and only 1 person liked it. #HashtagOn!

Empire Avenue Tips

Tagging my Instagram photos has doubled my likes & increased followers. Here are 10 tips for using hashtags on IG. Discuss & share your tips!

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